Does It Work for Biodiversity? Experiences and Challenges in the Evaluation of Social Marketing Campaigns | Department of Biology

Veríssimo D, Bianchessi A, Arrivillaga A, Cadiz FC, Mancao R, Green K

March 2018

Journal article

Journal:

Social Marketing Quarterly

Volume:

24

Issue:

1

,

SAGE Publications

,

pp.

18 - 34

No abstract available

Keywords:

35 Commerce, Management, Tourism and Services

,

3506 Marketing

,

Behavioral and Social Science

,

15 Life on Land

DOI

10.1177/1524500417734806